The main goal was to show how Samsung’s AI makes people’s lives easier and more comfortable. To find the right moments, I watched more than 150 past Samsung ATL and BTL commercials. I used triangles and squares—which represent AI technology—as the key visual mattes. Inside these geometric shapes, I edited the existing ad footage, created new motion graphics where needed, and combined photos to make entirely new animation sequences. The final graphics were featured on Samsung’s global main websites, and the content got the highest views on the official TikTok channel in Q2 2024.