2024-2025 Samsung 'AI for All'
Client
Samsung
Agency
Cheil Worldwide
My Role
Graphic & Motion Design | Styleframes
Final Production | Social Adaptation
Samsung needed a global AI campaign video for their website,
deployed across 80+ countries with one unified visual language.
Concept Explorations: Round 1-4
Four rounds of motion explorations revealed that product shots
and abstract graphics alone
couldn't convey "enriching human life." Without human presence,
the story didn't land.
The production strategy leveraged Samsung's existing advertising database
and stock footage to capture the genuine warmth of everyday life.
Styleframe drafts combining stock footage and Samsung archived commercials
Used a triangle and a square as AI symbols and mattes to frame products,
while unifying archived clips and photos into a single visual language.
Edited, composited, and arranged the original footage to ensure the highest visual quality.
Guideline & Asset adaptation for Mobile, PC and Social Media
Final output for Mobile & PC variations
Deployed on Samsung websites in 80+ countries.
Social asset became Samsung's most viewed TikTok of Q2 2024,
surpassing 1 million views.
Credit
Cheil
Worldwide
Creative Director
Hyojeong Kang
Creative Team
Hwaeun Chun
Design & Motion
Hyun Lee
Production
3D Motion
Semi Han