2022 GOURMET ECONOMICS

Participated

Client

Design & Motion

toss

2022 was a big year for my career, and this project was one of my favorites. ‘Gourmet Economics’ is a Toss documentary series
that explains how food trends in Korea connect to economics. It covers trendy topics like cheese, natural wine,
and specialty coffee to show how eating habits affect local and global culture.

For this project, I made the main visual style by combining simple illustrations with geometric shapes and data graphs.
I designed the full graphics package, including title animations, transitions, and text styles. In some episodes,

I also animated characters to explain stories like secondhand fraud and used bold subtitles to highlight key statistics.

The documentary became a huge hit on YouTube, and the team even published a companion book about it!
I was honored to design the illustration for the book cover. It was a very proud moment for me, and I happily shared the book
with my parents to celebrate what we made.

https://toss.im/tossfeed/article/misikbook?srsltid=AfmBOorrnCVuIKA7mITKRqqfuruZi02piw5EljW4ExKvXOvMzS7uwAuD

Photo by Toss Feed

Credit

TOSS Brand
Communication
Team

Producer

Live Action
Void Studio

Director

MUDCAKE

Full credit in Video

Baek Sundo
Lee Hyunkyeong
Hwang Yoomin

Composition

Lee Oksori
Baek Sundo
Lee Hyunkyeong
Hwang Yoomin

Manager

Ju Soeun
Song sua

Graphic Designer

Lee Eunho

Brand Designer

Shim Seok-yong

Design Assistant

Bak Sehui
Kim Yesaem
Eom Seonhui
Kim Yesol
Ham Yeongbeom
Yun Heywon
Lee Nanum

Eom Jihyo

AD

Min Yunsun

D.O.P

Yu Dojun

Art

Void Studio
Ramraid

Record

Yoon Biwon (Ramraid)

2D(Expect ep.3)

Lee Hyun
Kang Hyunki

Artwork

Lee Hyun
Kang Hyunki
Park Yoonsoo

Title Design

P.O.T