Incheon Airport X National Hangul Museum
Client
National Hangeul Museum
Incheon Airport
Fill a 27-meter media tower at Incheon International Airport with a motion graphic
celebrating Hangeul, the Korean alphabet.
For many international travelers, this screen is their first impression of Korea.
The geometric roots of Hangeul itself: points, lines, and planes.
Consonants & Vowels of Hangeul and mixed graphic
Lettering Hangeul Design
Drew from the geometric roots of Hangeul itself: points, lines, and planes.
Engineered the opening as a tunnel of geometry that pulls viewers in,
then transitions from abstract shapes into the alphabet system,
where lines evolve into firework graphics.
Collaborated with a lettering specialist for the final typography sequence to give it genuine weight.
Client expanded the project scope after delivery,
adding an extra variation to the final sequence.
Credit
National
Hangul Museum
Curator
Eunjae Kim
MUDCAKE
Director
Hyun Lee
Animation
Hyun Lee
Hyunki Kang