2021 ilikeitgram
Client
Instagram Korea
Agency
Cheil Worldwide
My Role
Graphic & Motion Design | Styleframes
Final Production | Social Adaptation
Instagram's first brand campaign in Korea,
built to introduce Reels shortly after the format launched in the region.
The campaign needed to demonstrate what Reels could actually do:
its native filters and the range of content people could create with them.
Rebuilt Instagram's UI from scratch for motion, then researched
how to make Reels-native features like speed ramping and in-app editing read clearly on screen.
Tested each filter individually to select the ones that translated best to video.
Assets had to work everywhere: inside Reels, offline, and across other social platforms.
Delivered in four aspect ratios (16:9, 9:16, 4:5, 1:1) alongside 6s, 15s, and 30s cutdowns of the main film, all done in parallel.
Campaign lived on Instagram Korea's official channels,
with top posts on @ilikeitgram reaching 8,700+ likes.
Credit
Cheil
Worldwide
Director
Hyunjeong Shin
Production
with apc
Assistant Director
Heewon Song
Junior Motion Director
Hyunki Kang