2023 Samsung Biologics Brand Film
Samsung Biologics
Client
Participated
Design & Motion Lead
For the Samsung Biologics brand film, I was in charge of the graphics part. The company had a specific design guideline that used squares and circles to show their brand essence. Following this rule, I wanted to express their advanced technology and corporate philosophy through clean geometric shapes.
Beyond just explaining the business, I focused on making visuals that show a big message about the company's future-oriented goals and endless potential. Every graphic element was carefully designed to deliver this meaningful narrative while keeping an official and professional feel. In the end, we delivered a premium corporate video that perfectly matched the global client’s expectations and built strong brand trust.
Lu Bing
Credit
Creative Director
Director
Production
Shin Hyunjeong
Ryu Uyoung
Assistant Director
Park Suyoon
Kim Shinhye
Graphics&Motion
Post
Lee Hyun
Kang Hyunki
SFX&Mix
VERMUDA