2023 Samsung Biologics Brand Film
Client
Samsung Biologics
My Role
Graphic & Motion Design | Styleframes
Final Production
Samsung Biologics needed a motion graphic system for their global brand film, built around freshly renewed corporate brand guidelines.
Early explorations using only product shots and abstract graphics couldn't tell a human story.
Pivoted to pairing minimal geometric shapes with live-action footage,
letting real human moments carry the message.
Circles and squares acted as clean framing devices and transitional markers
rather than literal lab representations.
One unified color palette and animation style across the entire film.
Internal teaser screening secured full client trust for the main production.
Brand film launched globally and established
the definitive visual guidelines for all future Samsung Biologics assets.
Credit
Creative Director
Lu Bing
Director
Production
Assistant Director
Suyun Park
Shinhye KIm
Graphics & Motion
Hyun Lee
Hyunki Kang
Post-Production
Music, SFX & Mix
VERMUDA