2020 SPIT: Launching
Hip-hop social media app Spit needed a bold launch video
that stops people mid-scroll on their phone feeds.
Client
SPIT
Total creative freedom, but the style couldn't hide what the app actually does.
Solved it by using clear text for the main message and heavy shapes only as background energy.
Neon green and purple in ALL CAPS,
designed specifically to pop on mobile screens with low brightness.
Motion graphics timed to hit on the beat,
shapes expanding and snapping back like a visual bass speaker.
Worked alongside a director, handling 95% of the design and motion independently.
Client expanded the project scope after delivery, adding an extra variation to the final sequence.
Credit
MUDCAKE
Director
SOUND
BGM
Graphic & Motion
Hyun Lee
3D
Seungah Yoo
Thanks to
Jihyun Joo