Seoul is defined by gray. In South Korea, 3 in 10 people say they have no one to rely on during difficult times.
But the real isolation is not physical. It is the loss of self. We endlessly compare our realities to others on social media,
building shells around ourselves just to survive the gaze of the world.
Unable to speak, express, or reveal, we lose the true colors of our hearts.

TAGGED is a phygital experience where users release and connect emotions by tagging the city.