2025 Torriden No.1
Client
Torriden
Agency
Cheil Worldwide
My Role
Video Treatment | Graphic & 2D Motion Design
Final Production | Out-of-Home (OOH) Adaptation
Torriden won three product awards at the 2025 Olive Young Awards.
They needed a campaign to celebrate across YouTube, social media,
in-store screens, and 20+ outdoor billboards in Seoul.
Conti sketch and storyboard with 3D-modeled products
The original concept used flat photos for a marathon theme.
Proposed 3D animation instead so the products could actually run,
overtake each other, and cross the finish line with real energy.
Brought in a 3D team based on the storyboards.
3D PreVis Test
4-step image explaining how it was composited
Maintained clean, minimal backgrounds to keep the product as the primary focal point. Graphic elements inspired by the track line language were integrated into the typography system, creating a cohesive visual identity that scales consistently across formats and screen sizes.
Final output cuts
OOH variations for buildings and Olive Young stores in Seoul
Full art direction across video,
social, and 20+ OOH assets across Seoul buildings and Olive Young stores.
All videos surpassed 1M views on YouTube.
Credit
Creative Director
Hyojeong Kang
Cheil
Worldwide
Creative Team
Hwaeun Chun
Ajin Lee
Design & 2D Motion
Hyun Lee
Production
Producer
Seungtae Kim
Assistant Director
Jaehyeong Kim
3D Animation
BoyMeetsGirl
Post-Production
Music, SFX & Mix
VERMUDA