Following a previous collaboration, I had the opportunity to work again with the K-beauty brand Torriden.
This project was created to celebrate three of their products winning awards at the annual event hosted by Olive Young.
The concept, developed with the agency, was based on a marathon, representing the products as runners achieving strong results.

During the development process, I proposed that the running product shots should be produced in 3D to better express movement and physicality. Based on this direction, we collaborated with a 3D production team while maintaining a consistent visual tone across the project.

One of the key challenges was finding the right balance between simplicity and visual richness. Since the products were the main focus, the background needed to stay minimal, but not feel empty. I carefully adjusted elements such as the track and sky to support the composition without distracting from the products.

Throughout the project, I focused on maintaining clarity in the visual hierarchy while building a cohesive and engaging scene. The process involved close collaboration with both the client and the agency, which allowed us to refine the direction efficiently and enjoyably.