2022 GOURMET ECONOMICS
Client
Toss
My Role
Treatment | Graphic & Motion Design
Final Production
Toss, a Korean fintech app, needed a graphic and animation identity for a 6-episode
YouTube documentary series about food culture and economics.
The shooting production was ready. The visual system was missing.
Graphic list
New episode every week meant no time to design from scratch.
Built a reusable template system in pre-production
and brought in a lettering designer and illustrator to keep quality high without slowing the pipeline.
Geometric shapes unified all six episodes visually.
Financial data like graphs and formulas were woven into titles as decorative elements.
Animated skits broke up the long interview scenes.
Opening Title
Subheading
Transition
YouTube end page
General subtitle
Emphasized subtitle
Information subtitle
Addtional subtitle
Graph graphics
Map graphics
Footage graphics with halftone texture
Animation skits
Full design pipeline across all 6 episodes, delivered weekly on schedule.
Series was later published as a standalone book by Toss in 2023.
Credit
(Full Credit in Videos)
Director
Soondo Paek
Hyunkyung Lee
Yoomin Hwang
Toss
Brand Communication Team
Producer
Void Studio
Toss Brand Communication Team
Design & Motion
Hyun Lee
Hyunki Kang
Production
Artwork
Hyun Lee
Hyunki Kang
Yoonsoo Park
Title Design
P.O.T