2025 TZM Brand Film
TBWA Korea
Client
TZM
Participated
Agency
2D Graphics, Motion, Compositing
This was a rebranding project for theZam, reborn under the new name TZM. I joined from the treatment stage to design elegant motion graphics layered over minimal live-action clips, as per the director’s vision.
As I was initially unfamiliar with the lingerie industry, I found it challenging to approach the project. However, the client kindly invited us to their studio to walk us through the production process, materials, and design philosophy. This helped me better understand TZM’s uniqueness and approach the visuals more confidently.
We created a total of seven videos: a full brand film, a digital cut, and five short clips highlighting TZM’s key brand features. For these five feature clips, we based our motion and compositing work on the agency’s original “card” concept. Instead of using typical center-aligned subtitles, I experimented with breaking and repositioning the copy in visually engaging ways.
In addition to motion graphics, I was also responsible for cleanup and compositing. Despite the tight review schedule, the project progressed smoothly and was completed without major issues.
Credit
Production
Creative Director
Yoo Byungook
Director
Shin Hyunjeong
Producer
Kim Seungtae
AD
Kim Jaehyung